Bridging the Science Gap: A Conversation on Trust and Misinformation at SXSW 

At SXSW, an important conversation took center stage: how can companies, brands and the medical community bridge the growing communication gap between science and the public? In an era of information overload and viral misinformation, the challenge isn’t just about delivering facts—it’s about making them clear, engaging and trustworthy.  

Panelists, including Kate Cronin (Chief Brand Officer, Moderna), Dr. Ugo Iroku (Association of Black Gastroenterologists and Hepatologists) and Jonathan Isaacs (Antidote), explored how organizations can play a more active role in simplifying complex scientific concepts, combating misinformation and building trust. The discussion underscored the need for companies and healthcare leaders to meet people where they are—whether through social media, community engagement or innovative storytelling. In the end, closing the gap is about how we listen, engage and empower people with the knowledge needed to make informed health decisions. Watch the clip below to hear more of their insightful discussion.